Resume
Laurel Brozovich
3223 Iron Forge Place #K108
Boulder, CO 80301
Cell: 720-209-9655
www.writeon.biz
laurel@writeon.biz
objective:
To use my professional copywriting, editing and marketing communications experience to benefit your dynamic organization and business-to-business clients.
Expertise:
Written and verbal communication across multiple internal and external marketing vehicles Web content writing and architecture to maximize usability, functionality, marketing effectiveness and search engine optimization (SEO)
Brand messaging and impact writing for online/print advertisements and promotional copy Editorial management of multiple communications/publications Marcom plan creation and management ensuring consistency of messaging and branding across multiple communication vehicles Communication consulting/management for senior executives Interpersonal relationship building and maintenance
Project leadership and management
Experience:
Freelance Commercial Writer, Editor and Consultant - Boulder, CO
Copywriter, Editor and Communications Consultant
January 2005 - Present
Create and drive marketing and sales communications for my clients and their perspective customers, including web content, marketing and sales presentations, proposals, newsletter content, ePRs and more Consult with clients on their external website architecture and content to help optimize usability and sales and marketing effectiveness Write and edit SEO marketing web content for a variety of clients, including web design firms, medical professionals, lawyers and other small businesses Develop and write strategic messaging regarding clients' products and services to be used in their internal and external communication vehicles including brochures, websites, emails, presentations and more Determine and drive the marketing strategy used to secure new clients through mass communications including targeted email blasts, direct mail, online promotions and other communications and events Write and edit brochure and newsletter content for the Humane Society of Boulder Valley (pro bono)
Architect, code and content write small to medium-sized websites for local businesses Sun Microsystems, INC. - Sun Services Organization, Broomfield, CO
Communications Manager for the Vice President of Professional Services (PS)
May 2003 - July 2004
Managed all internal and external communications for the PS VP and management team Architected, content-managed and coded the internal division website which contained all marketing and educational information about PS, archived communications and strategic goal updates Strategically architected and developed PS web content for the external sun.com/services website Pitched, created and supplied PR department with all strategic messaging and content from our division to be used in external press releases Developed and drove a marketing communications plan and editorial calendar that supported division goals Wrote weekly emails updating employees on goals and strategic efforts on behalf of the management team Hosted quarterly "All hands" meetings in which the management team presented updates and took questions from the employee audience
Created and edited quarterly presentations given to Sun's executive management team on goal progress Web Developer and Web Communications Specialist for Sun Services eMarketing
April 2002 - May 2003
Managed all internal and external web launch coordination efforts for Sun Services organization Architected, coded and content managed several external and internal Services websites for Services Marketing Managed all Services information architecture and content updates to Sun's Partner Portal Represented Services on the Corporate Employee Portal Migration Team Developed news articles for the Sun Services internal homepage and Sun's corporate internal homepage Created banner ad graphics for internal communication campaigns/promotions
Participated in the Internal Marketing website Six Sigma team for the purpose of re-architecting, integrating and improving all consulting, training and support-related marketing content Communications Specialist for Enterprise Services (ES) Global Program Office and ES Internal Marketing Team
May 2000 - April 2002
Developed, implemented and measured successful internal communication plans for groups within Marketing (including a plan which raised Sun Services homepage visits by 95% in 2002) Wrote executive communications sent out by directors and VPs focused on key organizational announcements Architected, coded and content managed all internal communication websites for ES marketing groups Sat on ES Intranet Council responsible for usability testing and the re-architecture of the ES intranet site Wrote/edited/published/pitched content for the ES internal homepage and Sun's corporate internal homepage Developed content regarding ES eBusiness successes for the PR team to pitch externally Managed interns in the ES Internal Marketing Team Chaired the ES Internal Communications Council, a network of internal communicators who shared and repurposed content within ES
Helped plan and execute Sun's 20th Anniversary Event in Broomfield, CO Paid intern in the ES Worldwide PR Department
April 1999-May 2000
Wrote Internet and intranet articles published on the Sun's internal and external websites Wrote and edited contributed articles for IT trade publications including HR Director Wrote and edited press releases for PR Newswire Edited Java Report contributed articles written by Sun engineers Managed MediaMap database and pitched stories to IT trade publications Created spokesperson training handbooks, presentations and workshops Helped plan and support product launches and special events Bodyguarded spokespersons during press briefings Created internal communications plans that were implemented globally Created briefing books, press kits and clip books distributed globally
Worked with photographers on photo shoots for all press concerning Sun
Education:
University of Colorado, Boulder, CO
Journalism/Mass Communication Degree, with Honors
Graduation Date: May 2000, GPA: 3.65
Class-Related Experience:
Mass Media Writing, Mass Communication & Public Opinion, Publication & Design, Media Theory & Knowledge, Mass Communication Law, History of Journalism, Communication & Society, History of Mass Communication
Post Graduate Seminars and Training Courses:
Writing for the Web, Information Mapping, Communicating Across Cultures, Six Sigma
Computer-Related Experience:
HTML, DreamWeaver, Fireworks, Adobe Photoshop, MS Word, MS Excel, MS PowerPoint, StarOfficeWriter, StarOffice Calc, StarOffice Impress, Livelink, Enact, MediaMap
For more information contact me today.
